Guides
Structured playbooks for building AI-powered sales motions. Start to finish, no shortcuts skipped.
The 3 Pillars of Outreach: Audience, Offer, Delivery
Why most campaigns fail before they start - and the framework that fixes it
Most outreach campaigns fail because one pillar is broken. Get the right audience, give them an offer they actually want, and reach them where they already are. A full framework plus a real case study: 2 years, £60k spent, 1,000+ calls booked, cost per lead halved.
Chapters
- 1Why Most Outreach Campaigns Fail
- 2The Three Pillars: A Framework
- 3Pillar 1: Audience
- 4Pillar 2: Offer
- 5Pillar 3: Delivery
- 6Diagnose Your Campaign
- 7The Social Proof Flywheel: 2 Years, £60k, 1,000+ Calls
The Small Team's Playbook for AI-Powered Pipeline Building
From zero to predictable pipeline with AI tools, small budgets, and lean processes
A 2-person team with the right AI stack produces the pipeline output of a 10-person team. This playbook covers ICP definition, research stacking, multi-channel outreach, follow-up automation, and the one metric that predicts revenue growth - step by step, tool by tool.
Chapters
- 1Why Small Teams Win with AI
- 2Building Your ICP with AI
- 3The Research Stack
- 4Outreach That Scales
- 5Follow-Up Automation
- 6Measuring What Matters
AI-Powered Sales: The Complete Guide
From ICP to close, the definitive playbook for 2026
Everything you need to know about AI-powered sales in 2026. Covers lead research, outreach automation, meeting prep, follow-up, pipeline management, and building a GTM motion that compounds.
Chapters
- 1Why AI-Powered Sales
- 2Define Your ICP
- 3Lead Research & Enrichment
- 4AI Outreach That Converts
- 5Meeting Prep in 60 Seconds
- 6Follow-up Automation
- 7Pipeline Intelligence
- 8Measuring & Scaling
The Sales Admin Audit: Find Where You're Leaking Revenue
Find where your process is leaking revenue - 10 minutes, 30 questions, live scoring
A 6-dimension scoring framework that reveals exactly where your sales process is leaking revenue. Score yourself across follow-up speed, CRM accuracy, meeting prep, post-meeting execution, pipeline visibility, and admin time ratio - with a live revenue leak calculator.
Chapters
- 1How It Works
- 2Follow-Up Speed
- 3CRM Accuracy
- 4Meeting Prep
- 5Post-Meeting Execution
- 6Pipeline Visibility
- 7Admin Time Ratio
- 8Your Score & Priorities
4,300 Leads in 2 Weeks: How We Did It
How a Manpower PEAK campaign generated leads at £1.13 each - and the 5 principles behind it
A full teardown of the Manpower PEAK recruitment campaign that generated 4,300+ leads in 2 weeks at £1.13 per lead. Five tactics, the results, and the principles that apply to any high-volume sales or marketing motion.
Chapters
- 1The Context
- 2What We Actually Did
- 3The Results
- 4The 5 Principles
- 5What This Taught Us About Building 60
The Multi-Channel Outreach System: How to Combine Email and Paid Without Spamming
How to combine email and paid without spamming - and unlock the signals that reveal who’s ready to buy
Most teams run email or paid ads as separate systems. The teams that win combine them into one engine where engagement signals from one channel trigger actions on another. Video watch duration, pricing page visits, return visits - the signals that tell you not just who’s interested, but how interested, in what, and when.
Chapters
- 1Why Email Signals Are Broken
- 2What Paid Adds to the Picture
- 3The System: How It Works
- 4The Video Watch Funnel
- 5What the Sales Team Sees
- 6The Economics
- 7Common Mistakes
B2B Outreach Benchmarks 2026
The definitive benchmark report - email, LinkedIn, phone, pipeline & AI stats from 100M+ data points
Open rates, reply rates, LinkedIn acceptance, cold calling conversion, multichannel lift, sales cycle length, and AI impact - everything you need to know where your outreach stands in 2026, with benchmarks from billions of emails, 20M+ LinkedIn attempts, and 10M+ cold calls.
Chapters
- 1State of B2B Outreach 2026
- 2Cold Email Benchmarks
- 3Follow-Up & Sequence Benchmarks
- 4LinkedIn & Social Selling
- 5Cold Calling & Phone Benchmarks
- 6Multichannel Outreach Performance
- 7B2B Buyer Behaviour 2026
- 8AI's Impact on Outreach
- 9Sales Funnel Benchmarks & The 2026 Playbook
What to Do After a Sales Meeting: The Complete Post-Meeting Playbook
The 8-step system that closes the gap between good meetings and closed deals
The exact post-meeting process top performers run after every sales call. Eight steps, clear time targets, and the follow-up system that ensures no deal falls through the cracks.
Chapters
- 1The 8-Step Overview
- 2Capture Raw Notes
- 3Update Your CRM
- 4The Follow-Up Email
- 5Create Action Items
- 6Brief Your Team
- 7Schedule & Cadence
- 8Review & Checklist
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