In-Depth Guides
Full guides, start to finish.
Step-by-step guides to finding buyers and winning deals with AI. Nothing left out.
- Full guide7 chapters18 min read
The 3 Pillars of Outreach: Audience, Offer, Delivery
Why campaigns fail before they start, and the framework that fixes it.
A framework for getting the audience, the offer and the delivery right.
- 1Why Most Outreach Campaigns Fail
- 2The Three Pillars: A Framework
- 3Pillar 1: Audience
- 4Pillar 2: Offer
- 5Pillar 3: Delivery
- 6Diagnose Your Campaign
- 7How Social Proof Builds: Giving a Campaign Time
Who to TargetYour OfferWhere to Reach ThemLinkedIn AdsSocial ProofLower Cost per LeadSeveral Channelssixtyseconds.aiRead guide - How-to6 chapters25 min read
How a Small Team Can Use AI to Find More Buyers
Find more buyers with AI tools, a small budget and a simple process, step by step.
Covers who to target, which research tools to use, reaching people on several channels, automatic follow-up and the one number worth watching, tool by tool.
- 1Why Small Teams Win with AI
- 2Defining Your Ideal Customer with AI
- 3The Research Tools
- 4Outreach That Grows With You
- 5Follow-Up Done Automatically
- 6Measuring What Matters
DealsAI ToolsSmall TeamsIdeal CustomerOutreachDone Automaticallysixtyseconds.aiRead guide - Full guide8 chapters20 min read
Selling With AI: The Complete Guide
From picking who to target to closing the deal: the 2026 guide.
Covers finding leads, automatic outreach, meeting prep, follow-up, keeping track of deals and building a sales process that gets better over time.
- 1Why Sell With AI
- 2Define Your Ideal Customer
- 3Lead Research & Contact Details
- 4AI Outreach That Works
- 5Meeting Prep in 60 Seconds
- 6Follow-up Done Automatically
- 7Watching Your Deals
- 8Measuring & Growing
Who to TargetLead ResearchAI OutreachMeeting PrepFollow-up Done AutomaticallyWatching Your DealsFaster SalesMeasuring Returnsixtyseconds.aiRead guide - Audit8 chapters10 min
The Sales Admin Audit: Find Where You're Leaking Revenue
30 questions, live scoring and the places your sales process loses revenue.
Score follow-up speed, customer record accuracy, meeting prep, what happens after meetings, how clearly you can see your deals and time lost to admin, with a live calculator of lost revenue.
- 1How It Works
- 2Follow-Up Speed
- 3Customer Record Accuracy
- 4Meeting Prep
- 5Post-Meeting Execution
- 6Deal Visibility
- 7Admin Time Ratio
- 8Your Score & Priorities
Follow-Up SpeedCustomer Record AccuracyMeeting PrepPost-MeetingDeal VisibilityAdmin TimeInteractivesixtyseconds.aiRead guide - Real example5 chapters15 min read
How We Ran a High-Volume Lead Campaign: Five Principles
A breakdown of a recruitment lead campaign and the principles behind it.
Five tactics and the principles that apply to any high-volume sales or marketing campaign.
- 1The Context
- 2What We Actually Did
- 3The Results
- 4The 5 Principles
- 5Putting It to Work
Recruitment MarketingCampaign StrategySocial AdsAds to Past VisitorsMaking It EasyFinding Leadssixtyseconds.aiRead guide - How-to7 chapters20 min read
The Multi-Channel Outreach System
Combine email and paid ads without spamming, and read the signals that show who is ready to buy.
How what people do on one channel can trigger action on another: video watch time, pricing page visits and return visits.
- 1Why Email Tells You So Little
- 2What Paid Adds to the Picture
- 3The System: How It Works
- 4How Video Watching Sorts Leads
- 5What the Sales Team Sees
- 6What It Costs
- 7Common Mistakes
Email OutreachAds to Past VisitorsVideo WatchingReaching Out at the Right TimeMeta AdsLinkedIn AdsSpotting Keen Buyerssixtyseconds.aiRead guide - The numbers9 chapters22 min read
Cold Outreach in 2026: What Good Numbers Look Like
Email, LinkedIn, phone, deals and AI: the 2026 numbers to measure yourself against.
Open rates, reply rates, LinkedIn acceptance, cold call results, the lift from using several channels, time to close and the effect of AI, so you can see where your outreach stands.
- 1State of Outreach in 2026
- 2Cold Email Typical Numbers
- 3Follow-Up & Email Series Numbers
- 4LinkedIn & Social Selling
- 5Cold Calling & Phone Results
- 6Email, LinkedIn and Phone Together
- 7How Business Buyers Behave in 2026
- 8AI's Impact on Outreach
- 9From First Contact to Sale & The 2026 Step-by-Step Guide
Cold EmailReply RatesLinkedIn OutreachCold CallingSeveral ChannelsAI in SalesBuyer Behavioursixtyseconds.aiRead guide - How-to8 chapters15 min read
What to Do After a Sales Meeting: A Step-by-Step Guide
The eight-step system that closes the gap between good meetings and closed deals.
Eight steps, clear time targets and a follow-up system to keep deals moving.
- 1The 8-Step Overview
- 2Capture Raw Notes
- 3Update Your Customer Records
- 4The Follow-Up Email
- 5Create Action Items
- 6Brief Your Team
- 7Schedule & Follow-Up Plan
- 8Review & Checklist
Raw NotesRecord UpdateFollow-Up EmailAction ItemsTeam BriefFollow-Up PlanDone AutomaticallyRead guide
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