The Sixty Seconds Method: Transform Outreach into Results
The Sixty Seconds Method is our proven 5-step framework for creating AI-powered video outreach campaigns that drive measurable results. Developed through thousands of successful campaigns, this methodology combines strategic thinking with advanced AI technology to help B2B companies achieve 3-5x higher response rates and dramatically increase pipeline generation.
Unlike generic outreach approaches, the Sixty Seconds Method ensures every campaign is built on a foundation of deep prospect understanding, authentic personalization, and continuous optimization. Whether you're launching your first video outreach campaign or scaling an existing program, this framework provides the structure and best practices for success.
5 Steps to Video Outreach Success
The Sixty Seconds Method takes you from strategy to scale with a proven framework that combines expert attraction strategy with AI-powered execution.
Strategy
Define & Target
Personalize
AI Analysis
Create
Dynamic Video
Deploy
Multi-Channel
Optimize
Scale Results
Attraction Strategy
Every successful Sixty Seconds campaign begins with a deep understanding of who you're trying to reach and why they should care. This strategic foundation ensures your video outreach resonates with the right audience and delivers measurable results.
Ideal Customer Profile (ICP) Definition
Define your target audience with precision: company size, industry, role, pain points, and buying triggers
Customer Journey Mapping
Map the path from awareness to decision, identifying key touchpoints for video engagement
Value Proposition Clarity
Articulate the unique value Sixty Seconds will communicate in your personalized videos
Sixty Seconds Strategy Session
Our attraction strategists work with you to build a comprehensive targeting strategy that ensures your Sixty Seconds campaigns reach the right people with the right message at the right time.
What Sixty Seconds AI Analyzes
Behavioral Signals
Website visits, content engagement, email opens, and digital footprint patterns
Professional Context
Role, industry, company size, tech stack, and organizational challenges
Communication Preferences
Tone, style, and messaging that resonates based on prospect profile
Learn more: Sixty Seconds AI Personalization Technology
AI-Powered Personalization
This is where Sixty Seconds truly differentiates itself. Our AI engine analyzes each prospect's unique context to create messaging that feels genuinely personal because it is. This goes far beyond simple name insertion—it's deep, meaningful personalization at scale.
Average Watch-Through Rate
When Sixty Seconds personalizes beyond surface-level, prospects watch the entire video
Dynamic Video Creation
Using the insights from step 2, Sixty Seconds generates personalized videos at scale. Our dynamic video creation technology assembles custom videos for each prospect, incorporating their specific context, pain points, and value propositions.
Video Components
Personalized Opening
Addresses prospect by name and references their specific context
Contextual Value Proposition
Tailored messaging that speaks to prospect's specific challenges
Dynamic Call-to-Action
Personalized next steps that align with prospect's buyer journey stage
Sixty Seconds Video Creation Speed
Per personalized video
Videos per day capacity
Sixty Seconds scales personalization without sacrificing quality or authenticity
Personalized video emails with Sixty Seconds
Direct message video outreach
Social
Multi-platform video distribution
Landing Pages
Dynamic video landing pages
Sixty Seconds CRM Integration
Deploy directly from your existing CRM with native Sixty Seconds integrations for Salesforce, HubSpot, and Pipedrive.
Learn about workflow automation →Multi-Channel Deployment
Sixty Seconds doesn't limit you to a single outreach channel. Deploy your personalized videos across email, LinkedIn, social media, and custom landing pages to meet prospects where they are and maximize engagement.
Coordinated Multi-Touch Campaigns
The Sixty Seconds Method orchestrates touchpoints across channels for maximum impact and conversion
Automated Follow-Up Sequences
Trigger personalized follow-ups based on engagement with Sixty Seconds workflow automation
Optimize & Scale
The final step in the Sixty Seconds Method is continuous improvement. Our real-time analytics platform provides the insights you need to understand what's working, identify opportunities for improvement, and scale your most successful campaigns.
What Sixty Seconds Tracks
View Rate & Watch Time
Who watches your videos and for how long
CTA Click-Through Rate
Which calls-to-action drive the most engagement
Response Rate
Replies, meeting bookings, and pipeline generated
A/B Test Results
Compare messaging, formats, and strategies
Continuous Improvement Cycle
Measure
Track performance with Sixty Seconds analytics
Learn
Identify what resonates with your audience
Iterate
Refine messaging and targeting strategies
Scale
Expand successful campaigns with confidence
The Sixty Seconds Method in Action
Companies using the Sixty Seconds Method consistently achieve exceptional results across key metrics
Higher Response Rates
vs. traditional email outreach
Video Completion Rate
Prospects watch the entire message
More Meetings Booked
From qualified prospects
See how companies apply the Sixty Seconds Method to transform their outreach and drive real business results.
Ready to Apply the Sixty Seconds Method?
Work with our attraction strategists to implement the Sixty Seconds Method for your team. We'll help you build a customized video outreach program that drives measurable results from day one.