We started with one belief
Speed wins.
We started Sixty Seconds 12 years ago with one belief: speed wins. Not speed for its own sake, speed as a competitive philosophy. The founder who responds first, follows up fastest, and gets to the meeting before anyone else doesn't just win more deals. They build a reputation that compounds into a pipeline machine.
For over a decade, we ran go-to-market and sales for hundreds of clients, early-stage startups, scale-ups, enterprise sales transformations. We saw the same problem everywhere: brilliant salespeople spending 80% of their time on work that wasn't selling. Research, CRM updates, follow-up emails, proposal formatting, meeting prep. The conversation that closes the deal? That gets 20%.
AI changed what's possible. We built 60 to flip the ratio. Every admin task automated. Every data point centralised. Every follow-up written and sent before the rep has finished their coffee. The goal isn't to replace salespeople, it's to give every rep the leverage of a 5-person team so they can spend 80% of their time on the conversations that actually close revenue.
The Sixty Seconds Method
Four principles that underpin everything we build and every client engagement we run.
Speed Over Perfection
Ship fast, iterate faster. The market rewards action. We've never lost a deal to a competitor who moved slower than us.
Default to Action
We act, then we refine. Waiting for perfect is waiting to lose. Every week without a decision is a week the competitor is shipping.
Protect the Loop
Every action creates data. Every data point creates better action. Trust is built in cycles, agent acts, human approves, confidence grows.
Human + AI
AI handles the volume. Humans handle the judgment. The magic is in the division of labour, not the replacement of one by the other.
One vision. A whole team behind it.
60 started with Andrew's obsession with three things: video, sales, and AI. 12 years of running GTM for hundreds of companies turned that obsession into a product - and a team of specialists who've done this for real.
Andrew has spent 12 years running go-to-market for B2B companies across Europe and the US. His career started in video - using personalised video at scale to cut through the noise in sales outreach. That became an obsession with the full sales process, which led to running GTM for 400+ companies. When AI changed what was possible, he built 60 to give every rep the leverage of a five-person team.
A team of 12 across GTM, engineering, and AI research
Bristol-based, remote-friendly - all with real go-to-market experience
The Team
We're a team of 12 GTM specialists, engineers, and AI researchers who've done this for real companies.
GTM Strategy
12 years of go-to-market execution across 400+ B2B companies.
AI Engineering
Building AI agents that act, not just advise, across the full sales cycle.
Content & Creative
Messaging, frameworks, and playbooks that convert at every stage.
Company values
These aren't aspirational, they're descriptive. How we actually work.
Speed wins
We default to shipping. Done today beats perfect next month.
Default to action
We act until told otherwise. Inaction is a choice we never make passively.
Protect the loop
Observability before autonomy. Humans stay in control as trust is earned.
Make it visible
A dumb agent you can watch is worth more than a smart agent you can't.
"We built the tool we wished we had when we were running campaigns every day."
Andrew Bryce, Founder
Bristol, 2024
12 Years of Building
Founded Sixty Seconds in London as a GTM consultancy
50 active clients across B2B SaaS and professional services
Launched video outreach tooling, personalised video at scale
100 clients. Expanded into enterprise GTM strategy
Launched 60 AI platform, the AI command center for sales
400+ clients, AI-first product suite, international expansion
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