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The AI Sales Brief

One AI sales tactic, one tool worth knowing, one framework you can use today. Every week. No fluff.

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Every week, Andrew Bryce breaks down one thing that's working in AI-powered sales right now. It's the playbook he's built over 12 years running GTM for high-growth companies.

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Past Issues

6 issues shown
#47
Meeting PrepProductivity

The 5-Minute Pre-Call Brief That Changes Everything

How to use AI to prepare for any sales call in under 5 minutes, and why most reps are still winging it.

10 March 2026
#46
Cold EmailOutreach

Why Most Cold Email Fails Before the First Word

The structural mistakes that kill response rates before your prospect even reads the subject line, and how to fix them.

3 March 2026
#45
Follow-upPipeline

The Follow-Up Sequence That Reactivated 20% of Cold Deals

A real sequence we tested on 340 cold deals. Here's what worked, what didn't, and the counter-intuitive insight we almost missed.

24 February 2026
#44
ICPStrategy

ICP v2: How to Upgrade Your Target Customer Profile Using AI

The second-generation ICP goes beyond firmographics. Intent signals, technographics, and situational triggers that predict close probability.

17 February 2026
#43
ToolsGTM

The GTM Stack That Costs Under $500/Month

A full AI sales tech stack for early-stage teams, covering research, outreach, enrichment, and pipeline intelligence, for under $500/month.

10 February 2026
#42
CopywritingOutreach

How to Write a First Line That Gets Replied To

The anatomy of a cold email opener that earns a response. 12 examples, 3 frameworks, and the one mistake every template makes.

3 February 2026

Issues 1–41 available to subscribers.

The AI Sales Brief

The AI sales playbook, weekly.

Tactics, tools, and frameworks from 12 years of running GTM for high-growth companies. No fluff. Just what works.

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