Signs Express: Elevating Brand Visibility Through Interactive Video
How a leading signage franchise broke through traditional marketing limitations to connect directly with decision-makers and generate quality leads from day one.
Industry
Use Case
Engagement Started
The Challenge
Signs Express Bristol, Gloucester and Cheltenham, part of a UK national franchise network, faced a critical marketing challenge. As a business specializing in helping companies promote their brands through signage and visual solutions, they struggled to effectively showcase their own capabilities and reach decision-makers.
- Limited reach: Traditional networking and PPC campaigns weren't delivering the quality leads needed for growth.
- Basic video capabilities: Only able to create simple phone videos that didn't portray the professional image they needed.
- Targeting difficulties: Struggled to connect with the right decision-makers in businesses needing signage solutions.
- Brand representation: Needed something "cool" that would grab attention and properly represent their brand quality.
With ambitious growth targets for the Bristol, Gloucester, and Cheltenham territories, Signs Express needed a scalable solution that could effectively communicate their value proposition to businesses with multiple locations, fleet vehicles, and rebranding needs.
The Turning Point
The Turning Point
Director Ben Walker recognized that to stand out in a crowded market where "everyone's bombarded with information," they needed a direct marketing strategy that would cut through the noise. The team partnered with Sixty Seconds to create something that would truly resonate with their target audience.
Key Requirements:
- Professional brand representation that matched their quality standards.
- Clear communication of their comprehensive service offerings.
- Direct access to decision-makers at target companies.
- Measurable results and quick response times.
The Solution
Sixty Seconds delivered an interactive video solution that transformed how Signs Express presented their brand and services. The platform enabled:
- Professional, animated videos that clearly explained their service offerings.
- Interactive elements that engaged viewers and captured their interest.
- Direct deployment to targeted decision-makers.
- Brand consistency across all marketing touchpoints.
Implementation Highlights
- Regular communication throughout setup ensured alignment with brand vision.
- Interactive video exceeded expectations in quality and engagement.
- Quick turnaround from concept to deployment.
Measurable Impact: Numbers That Speak
Quick Response
New quality leads started coming in within just 2 weeks of campaign launch.
Clients immediately resonated with the interactive video approach.
Fast Conversion
From initial contact to booking site surveys in just 3-4 days.
Rapid response enabled quick follow-up on hot leads.
Quality Leads
Connected with businesses needing office rebranding.
Reached companies with multiple locations - their ideal clients.
Generated interest from businesses moving to new offices.
Brand Pride
Video quality exceeded expectations.
Created "sense of pride" in brand representation.
Professional image that matches their service quality.
"Seeing that interactive video really made us have a sense of pride with our brand, cos it really sort of portrayed the message that we needed. Yeah, it did exceed my expectations. I'd quite happily say that."
Specific Campaign Wins
The interactive video campaign delivered immediate, tangible results:
- Major facilities management company: Secured opportunity with Mears, completing the first batch of 9 office rebrandings.
- Office relocations: Multiple inquiries from businesses moving to new offices needing comprehensive signage solutions.
- Multi-location opportunities: Connected with companies having multiple centers, stores, and offices - their target market.
- Fleet branding projects: Generated interest from businesses with vehicle fleets needing consistent branding.
"We did get some really good replies quite fast. So the first quotation gentleman's got a new office, they wanted me to come out and do a site survey, so we're able to react really fast to it. Book in a site survey, which we've done about 3 or 4 days later."
Marketing Transformation
The partnership with Sixty Seconds fundamentally changed how Signs Express approaches marketing:
| Aspect | Before Sixty Seconds | After Sixty Seconds |
|---|---|---|
| Video Quality | Basic phone videos | Professional animated content |
| Brand Message | Limited control | Clear, consistent messaging |
| Lead Quality | Mixed results from PPC/networking | Targeted decision-makers |
| Response Time | Variable | 3-4 days to site survey |
| Marketing Strategy | Traditional channels | Direct, interactive approach |
Future Growth Plans
The success has inspired ambitious growth plans:
- Expanding coverage across Bristol, Gloucester, and Cheltenham territories.
- Continuing direct marketing strategy to reach more businesses.
- Building on the momentum to achieve 2025 growth targets.
- Focusing on multi-location businesses and fleet opportunities.
"I'm really excited about covering more businesses in Bristol, Gloucester and Cheltenham area. Obviously we wanna work, you know, it's a massive area and we really just want to keep growing."
"The interactive video has been a game-changer for our business. We've been able to reach decision-makers directly and showcase our capabilities in a way that truly represents our brand quality. The results have exceeded our expectations."
Why It Worked
Sixty Seconds' platform consolidated job ad creation, video production, and multi-channel publishing--cutting delays, boosting engagement, and delivering qualified candidates. With AI-personalised messaging and full funnel visibility, Signs Express achieved what most teams struggle to scale: brand-aligned, data-rich marketing that actually delivers.
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