Clarion Events: Transforming Event Outreach with Personalized Video
How personalized video campaigns elevated marketing and increased attendee and sponsorship engagement
Industry
Use Case
Engagement Started
The Challenge
Clarion Events North America, one of the fastest-growing event organizers in the United States, needed to generate leads for ITC Vegas, their flagship event bringing together more than 9,000 global insurance professionals annually.
The challenge was reaching 5,000 net-new contacts aligned to their ideal attendee profile in an increasingly competitive event marketing landscape, while re-engaging dormant contacts and elevating their marketing campaigns beyond traditional approaches.
The Turning Point
Sixty Seconds provided a compelling lead generation solution that transformed Clarion's event outreach approach through personalized video technology.
The solution included personalized video intros that added a human touch to each outreach, tailored messaging to craft the right tone and call to action, and dynamic landing pages where each recipient saw custom messages aligned with their interests and sector.
Measurable Impact: Numbers That Speak
5,000 Net-New Contacts
Targeted lead generation campaign reaching ideal attendee profiles
9,000+ Insurance Professionals
ITC Vegas flagship event scale and reach
Personalized Video Intros
Human touch added to each outreach campaign
Dynamic Landing Pages
Custom messages aligned with recipient interests and sectors
Key Features That Drove Success:
- Personalized Video Intros: Added a human touch to each outreach, making connections more personal and engaging
- Tailored Messaging: Helped craft the right tone and call to action for different audience segments
- Dynamic Landing Pages: Each recipient saw custom messages aligned with their specific interests and industry sector
- Seamless Onboarding: Guided setup of campaigns, contact segment mapping, and video script refinement
- Ongoing Optimization: Continuous campaign support with A/B testing tips for videos and CTAs
"60 seconds helped transform our event outreach into personal conversations, elevating our marketing campaign and increasing both attendee and sponsorship engagement."
Why It Worked
Sixty Seconds' platform consolidated job ad creation, video production, and multi-channel publishing--cutting delays, boosting engagement, and delivering qualified candidates. With AI-personalised messaging and full funnel visibility, Clarion Events North America achieved what most teams struggle to scale: brand-aligned, data-rich marketing that actually delivers.
See How Other Industries Achieve Similar Results
Different sectors are leveraging video-powered outreach to overcome their unique challenges. Explore industry-specific outcomes below.
SaaS & Technology
Software companies are breaking into higher market tiers and reducing sales cycles through video-powered outreach campaigns.
Financial Services
Investment firms and financial advisors are connecting with high-net-worth clients more effectively.
Professional Services
Consulting firms and agencies are elevating their positioning and winning higher-value clients.
Let's Address Your Challenges Together
Book a personalized demo to discover how our multi-channel video approach can help you achieve similar results and drive measurable business growth.
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