Every year, B2B companies waste an estimated $1.2 trillion globally on ineffective outreach. But here's the shocking part: only 18% of this waste shows up in traditional metrics. This analysis reveals the true cost of generic outreach.
The Hidden Cost of Generic Outreach: What B2B Companies Are Really Losing
Every year, B2B companies waste an estimated $1.2 trillion globally on ineffective outreach. But here's the shocking part: only 18% of this waste shows up in traditional metrics. This analysis reveals the true cost of generic outreach.
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Sixty Seconds Team
Product & Strategy Team
Our team combines expertise in AI technology, B2B sales strategy, and video production to help businesses transform their outreach. With decades of combined experience in sales automation and personalization, we specialize in helping teams scale their outreach while maintaining authentic connections.
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